As cannabis becomes more mainstream and legalized for recreational use state by state, we’re seeing an uptick in creative ways to use the plant. Enter: cannabis infused food and drinks! We all know about brownies and gummies but we’re going beyond that in the industry.
We recently held a panel discussion of industry leaders discussing the current edible cannabis industry and their hopes for the future!
Codie Sanchez: “We’ve had Seth Rogan involved. There’s talks of Lady Gaga getting involved. You know, there are comedians like Chelsea Handler, and guess what, they’re all getting involved. Most of them are playing in the edible space because it’s no longer just about flower.”
That’s exciting news!
We look at those fully legal markets, almost 70% of adults, 21+ who live in these States currently consume cannabis or are open to it. That’s a really important number to call out again, 70%.
The landscape is growing and demand is there.
Watch an exciting Arcview Access webinar Beyond Brownies and Beer: Insights on Tasty Cannabis Infusions for more information on this budding sector of our industry!